by Stephen D. Smith | Jul 25, 2022 | Marketing
Part 1: For each of the following situations, tell which form of communication you would use with a short explanation of your reasoning. • Describing complex changes in how healthcare benefits are calculated and administered to every employee of a large firm • Asking...
by Stephen D. Smith | Jul 23, 2022 | Marketing
Purpose: To help you identify the components of effective retail atmospherics. Background: While we all respond—positively or negatively—to the atmosphere of retail stores, you might not have not given thought to the elements that create that atmosphere. This exercise...
by Stephen D. Smith | Jul 23, 2022 | Marketing
Where is market research going in the future? Many things have changed recently including the use of shorter surveys. What have you seen with respect to differences in market research over the last 5 years?
by Stephen D. Smith | Jul 23, 2022 | Marketing
We are living in a data-rich world where consumers have fast and efficient access to significant quantities of data to assist in their buying decisions. Prepare an essay that addresses these points related to the changing world of data gathering: Identify a marketing...
by Stephen D. Smith | Jul 23, 2022 | Marketing
Case Study 4 The assignment will have a word limit of 2000 words, 900-1100 words for Part 1 and 900-1100 words for Part 2. 12 point font and double spaced. · Read the Corning Incorporated: The Growth and Strategy Council case (see attached pdf ‘case 4...
by Stephen D. Smith | Jul 23, 2022 | Marketing
Instructions You are required to submit a 3-4 page paper describing your assessment of a particular company’s social media strategy. Content Requirements For this paper you should Describe the firm you selected Provide an introduction of the firm Describe the industry...
